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THAT'S RIGHT
Industrial Megaprojects is your essential guide for this rethink
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Cassia meets her Match
The Brand Flip: Why Customers Now Run Companies And How To Profit From it Class_Humour THAT'S RIGHTBest selling brand expert Marty Neumeier shows you how to make the leap from a company driven past to the consumer driven future. You will learn how to flip your brand from offering products to offering meaning from value protection to value creation from cost based pricing to relationship pricing, from market segments to brand tribes and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the
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